How To Do Viral Marketing - 2

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.

How To Do Viral Marketing - 1

The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks.

But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer weight of numbers. He piggybacks on other hosts and uses their resources to increase his tribe. And in the right environment, he grows exponentially. A virus don't even have to mate -- he just replicates, again and again with geometrically increasing power, doubling with each iteration:

1
11
1111
11111111
1111111111111111
11111111111111111111111111111111
1111111111111111111111111111111111111111111111111111111111111111

In a few short generations, a virus population can explode.

Apple OS X users' wish list for new version

A lot of MAC fans are longing for new OS X release and they are eagerly suggest features and functions they want to have for new one. Even though it is going to be very soon to be launched they still ask more about it.

A columnlist in Macfixit.com just posted his wish list for New Mac OS X Leopard.

mac.column.ted: A "Small" Mac OS X Leopard Wish List

more comment from other user

Authored by: FixMaX on Friday, July 07 2006 @ 09:11 AM PDT
Here is mine:

1. Make column navigation work. Currently, if you try to do it, it simply does
no work. Clicking a folder and then hit a key or a eries of keys does not go to
the appropriate file or folder in column view. It works the first time, but not
the subsequent ones.

2. If you change the name of a file or folder and include dots, the Finder locks
and you cannot edit files or folder names until your force quit Finder or
reboot.

3. I do not want to see the usless "Recoverd files" folder inside the Trash
every single time that I reboot.

4. Last but not least, make Spotlight to work without previous indexing. Just
to search file and folder names at least. And, please, please, please, do not
require a indexing from scratch every time that you disable/enable Spotlight
or every time that you clone a Mac using the migration assistant. Indexing
500 GB volumes takes 24 h!!!